Analysing Collaborative Digital Event in Building NGO’s Brand Recognition through Abuse Prevention Campaign

Analysing Collaborative Digital Event in Building NGO’s Brand Recognition through Abuse Prevention Campaign Angelica Tambun Primary Author mixed material bibliography LSPR 2025 en English - This thesis, entitled “ Analysing Collaborative Digital Event in BuildingNGO’ s Brand Recognition through Abuse Prevention Campaign,” examinesthe role of collaborative digital efforts, specifically webinars as strategic toolsfor enhancing the brand visibility of non-governmental organizations (NGOs).The study focuses on the collaboration between Yayasan Pulih, anIndonesian NGO, and YSL Beauty through the Abuse Is Not Love campaign,which is initiated by YSL Beauty and aims to raise awareness about intimatepartner violence. This research explores how the campaign’s webinarfunctions as a communication strategy that supports the recognition andcredibility of the NGO within the broader context of abuse prevention.Employing a qualitative research approach, the study incorporates semi-structured interviews, a review of relevant academic literature, and insightsfrom professionals in brand communication to identify and analyze the keyfactors contributing to effective brand recognition in the nonprofit sector. Thefindings highlight the importance of authentic messaging, meaningfulaudience engagement, and strong brand integrity in enhancing the visibilityof NGOs through collaborative campaigns. Ultimately, this study providesvaluable insights for NGOs and communication professionals aiming tostrengthen brand presence while promoting socially driven initiatives. Key Word : Brand recognition, non-governmental organizations (NGOs), collaborative digital campaigns, webinars and abuse prevention. Public Relations & Digital Communication 2025 Skripsi-Kualitatif Alexander Mamby Aruan, M.Si. Angelica Tambun NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC.017.25 S102906SP Hanya Tersedia Softcopy. S1.PRDC.017.25 Analysing Collaborative Digital Event in Building NGO’s Brand Recognition through Abuse Prevention Campaign sampul_skripsi.jpg.jpg 9787 2025-12-29 13:56:40 2025-12-29 13:56:40 machine generated